February Wine & Web #85 – How to Audit Your Content and Website Copy

February Wine & Web #85 – How to Audit Your Content and Website Copy


Wine brought to you by our friends at Independent Spirits.


 


Wine: Chateau La Lieue


Enjoy this dry, medium-bodied and spicy red featuring lively acidity. On the palate, it showcases firm tannins and a broad mouthfeel that leads into a medium finish. A fantastic companion to Lou Malnati’s pizza, which is what we’ll be serving, and great for drinking with your fellow marketers. 




Web: How to Audit Your Content and Website Copy with Andy Crestodina


The “80/20 Rule” tells us that 80% of results come from 20% of the efforts. In marketing is feels more like 90/10. But what’s getting the results? Which content is in the top 10 percent? Which pages? Which sources of visitors?


In this talk, we’ll cover…




  • Which articles and topics get the best results in which ways




  • How to measure the relative value of various traffic sources




  • How to use Analytics to see the performance of each sales pages




  • Check the performance of your navigation, links and calls to action




 Space is limited so grab your tickets now. 


 


Breakdown:



  • 5:30 – Networking, pizza, wine

  • 6:00 – Presentation and Q&A

  • 7:00 – Finish up! 


 


If you have any questions, do not hesitate to contact me directly. My information is below.


 


Cheers,



Amanda Gant, Marketing Director / Orbit Media Studios
amanda@orbitmedia.com / @orbiteers

Recommended

Elgin Events

Recommended

Joliet Events

Recommended